Blog
Tips, tricks and our approach for:
Logos, brand building, websites, marketing materials and getting seen with professional graphic design support.
How much should I pay to have a website professionally designed?
Thinking about launching a new website or upgrading the one you’ve got? You’re probably asking: How much does website design typically cost? What should I budget to hire a professional designer or...
Best Practices for Optimizing Images for the Web
Balance Quality and Performance for Faster, More Effective Websites Images are an essential element of any website. They make your content visually appealing, improve user engagement, and can even...
Best Practices When Working with a Graphic Designer on a Report
Creating a polished, professional report requires collaboration and careful planning—especially when working with a graphic designer. Following best practices can streamline the process and lead to...
Canva for Design: When to Leverage and When to Seek Out the Professionals
Many designers do not endorse online layout tools like Canva, but at Frolic we've been able to support our client's in using Canva as tool to manage their brand. We start them out on the right foot...
The Wonderful World of File Types
Hey there! Let's dive into the wonderful world of logo and brand files, shall we? First, let's talk about the difference between RASTER and VECTOR images. Picture a friendly rivalry between two...
Developing Infographics That Actually Work
Infographics are a fantastic tool to communicate complex information in a visually engaging and easy-to-digest way. But not all infographics are created equal. While they can look beautiful, the...
Setting Website Goals: Building a Site That Works for You
When it comes to building a website, one of the most important things you can do is establish clear goals. Goals are the compass that keeps you on track as you navigate through the process of...
Branding Mistakes Small Businesses Make and How to Avoid Them
Branding is a critical component of any successful business. It encompasses everything from your logo and website to the way you communicate with your customers. However, many small to mid-size...
Navigating the Logo Development Process
Collaborative Steps Towards a Brand You'll Love Creating a logo that truly captures the essence of your brand requires a well-structured and collaborative process. At Frolic Design, we believe in...
Relationships & Collaborative Work
It's important to us to offer a collaborative relationship when approaching any design project. We understand the importance of working hand in hand with our clients to ensure the best possible...
Report Design: It’s More Than Just Graphics
Reports often come packed with essential information—statistics, data, policies, procedures, and more. But before diving into layout and visuals, it's crucial to step back and ask a few foundational...
Where to Start: Planning Your Website Like a Pro
So many of our clients approach us with, “I need a website.” And yes, this is definitely a logical step—an online presence is pretty much non-negotiable for any business these days. A website can...
Why is it important to have a cohesive brand?
Recognition: A strong visual brand makes your organization instantly recognizable, helping you stand out in a crowded market. Trust & Credibility: Consistent branding builds trust with your...
Exploring the Pros and Cons of DIY Website Builders
Enhancing Your Online Presence with Frolic Design In today's digital age, DIY website builders like Wix, Squarespace, and similar platforms offer a convenient solution for individuals and small...