The reImagine campaign represents what we value most in creative partnership. It brought together strategy, design, and trust to build a campaign that continues to resonate within the community while strengthening support for local health care.
We’re proud to celebrate the success of the PRHC Foundation’s reImagine campaign, recognized with the 2025 Marketing & Promotion Award at the Peterborough Business Excellence Awards.
The reImagine campaign set out to change how our community understands and supports health care. From the first conversations, the Foundation team brought vision and purpose, and our role at Frolic was to shape that into a creative direction that could inspire, connect, and endure.
We developed a campaign identity that was both bold and genuine, built around the idea that great health care begins with imagination and community belief. The message, reImagine health care, became an invitation to see what is possible when people come together to invest in the future of care close to home.
Frolic led the creative development and design strategy behind the campaign. We established the full visual system, including logo, colour palette, typography, imagery, and graphic elements, and guided how these came together across advertising, print, and digital applications. Our work extended beyond launch, providing ongoing and on-call design support to help the Foundation maintain and adapt the reImagine identity as new needs and opportunities arose.
That same collaboration continued through the Foundation’s internal materials. We refreshed core brand pieces such as stationery, templates, and the Pulse publication so that every touchpoint reflected the campaign’s clarity, optimism, and forward-looking energy.
For Frolic, reImagine represents what we value most in creative partnership. It brought together strategy, design, and trust to build a campaign that continues to resonate within the community and strengthen support for local health care.
We’re honoured to have helped bring this vision to life and proud to see it recognized through the Peterborough Business Excellence Awards.
