FROLIC PORTFOLIO
The Boro Website
Peterborough DBIA
The Boro is the digital face of downtown Peterborough, celebrating its unique blend of local business and community.
The Website Project
The Boro is the digital face of downtown Peterborough, celebrating its unique blend of local business, community spirit, and urban charm.
We worked closely with the Peterborough DBIA to expand The Boro’s online presence into a full-service hub that would support discovery, encourage foot traffic, and strengthen the identity of the downtown core.
Our goal was to help create a site that invited all of Peterborough to explore and engage with the rich community downtown.
The Approach:
Clear, User-Friendly Structure
The new site is organized around discovering the downtown through Shopping, Eating, Doing, including Events, Tours, and ways to Plan Your Trip
Thoughtful Visual Design
The visual style is vibrant but grounded, designed to echo the culture of downtown.
- Color palette and typography are warm, on brand, accessible, and people-minded
- Imagery is central: real people, real spaces, and seasonal highlights
- Layouts that contemporary without feeling corporate
Dynamic Content & Seasonal Highlights
We built flexible sections for seasonal campaigns and events, letting the DBIA team spotlight what’s happening downtown, when it’s happening. From yoga in the park to downtown-wide food festivals, it’s all easy to feature and easy to find.
Gift Card & Business Integration
The Boro Gift Card is now a featured element, embedded throughout the site in all relevant places and supported by an easy-to-use shopping map and directory. Business listings are filterable by category, helping visitors shop with intention while giving the opportunity to explore.
Website Goals:
- Present local shopping, dining, and events in a fresh, engaging way
- Serve both residents and out-of-town visitors with trip planning tools and themed experiences
- Showcase seasonal initiatives like festivals, tours, and the Boro Gift Card
- Be easy to update, flexible to grow, and visually reflective of the community’s energy
We Delivered:
UX and sitemap planning
Responsive website design
On-Brand visuals, site-wide
Custom WordPress development
Content support and launch training
The new Boro site gives downtown Peterborough a digital home that’s just as welcoming as the real thing, and built for both casual browsing and purposeful trip planning.
Every element, from icons to interactions, reinforces the Boro’s visual identity, while the flexible, modular design ensures the site can evolve alongside the DBIA’s future initiatives.
Check it out at theboro.ca
Interested in working together?
Reach out to book your initial consult and we'll be in touch to set up a meeting and kick start your design project.