Peterborough Regional Health Care Foundation | 2024
PRHC Foundation Fall Billboards
We partnered with the PRHC Foundation to bring their reImagine. Health. Care. campaign to large-format life. The billboards were designed for simplicity and strength with bold typography, bright colour, and purposeful imagery working together to share a message that feels both human and hopeful.
Objectives
Create a set of billboard designs that communicate the Foundation’s message quickly and clearly. The goal was to connect with audiences on an emotional level, using concise language and strong visual hierarchy to make every second of attention count.
Key Needs
Each billboard needed to be legible from a distance, with photography and typography working together to convey trust, compassion, and the importance of healthcare.
Delivered
We developed a cohesive set of billboard designs that extend the reImagine. Health. Care. brand across Peterborough:
Clean, high-impact compositions
Multiple design variations with brand-consistency
Complete coordination with project teams
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