Peterborough Regional Health Care Foundation | 2024
PRHC Foundation Cafeteria Signage
Inside Peterborough Regional Health Centre, the PRHC Foundation wanted to bring their reImagine. Health. Care. campaign into the everyday experience of visitors, patients, and staff. We worked with their team to design a large-scale mural and supporting signage that add warmth, optimism, and colour to the hospital’s cafeteria space to create a daily reminder of community generosity and care.
Objectives
Transform a high-traffic space into a bright, uplifting environment that reinforces the Foundation’s message and brand identity. The goal was to create something visually engaging yet calm and welcoming, a reflection of the hope and support the Foundation brings to the hospital every day.
Key Needs
The mural and signage needed to align with the established reimagine. Health. Care. visuals while introducing a sense of place and scale appropriate for an interior healthcare environment. We focused on gradients, bold shapes, and accessible typography to create a design that feels both professional and human.
Delivered
We focused on creating thoughtful visuals that stand out, and are flexible for usage in print and digital uses. Whether it be
A large-scale cafeteria mural
Interior signage highlighting impact and donor
Cohesive integration with existing PRHC Foundation branding
Close collaboration with project teams throughout the project
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