Peterborough Regional Health Care Foundation | 2025
PRHC Foundation Bus Wrap
In partnership with the PRHC Foundation, we designed a full bus wrap to bring their reImagine. Health. Care. campaign to life across the city. The goal was to create something bright, positive, and unmistakably community-driven, turning an everyday bus into a moving reminder of how local support transforms healthcare in our region.
Objectives
Develop a design that celebrates the Foundation’s message in a way that’s bold, uplifting, and instantly recognizable. The wrap needed to communicate key themes, care closer to home, new lifesaving services, and innovative solutions, all while maintaining brand consistency and visibility on the move.
Key Needs
The project required a layout that balanced clarity and creativity, ensuring both the messaging and the PRHC Foundation brand stood out from any distance. We focused on creating an eye-catching design that reflected optimism and community pride, while also adapting seamlessly to the technical requirements of a full bus wrap.
Delivered
To bring this campaign on the road, we created:
A side & back bus wrap design for Peterborough Transit
High-visibility colour system and typography for readability
Campaign messaging integration and layout optimization
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