Wanderlust Pies | 2025
Wanderlust Pies Brand
Wanderlust Pies is a New Zealand–style pie company inspired by travel, nostalgia, and the joy of comfort food done right. We developed a brand identity that captures the feeling of adventure, familiarity, and unapologetically good flavour.
Objectives
Create a logo and visual identity that celebrates the connection between travel and comfort, pairing a retro aesthetic with the authenticity of a small-batch bakery brand.
Key Needs
The brand needed to feel timeless yet approachable, combining vintage travel cues with design elements that evoke warmth and trust.
Delivered
We focused on creating thoughtful visuals that stand out, and are flexible for usage in print and digital uses. Whether it be
A retro-inspired logo with travel influences
Custom versions for use as icons and badges
Custom typography and illustration style
Tailored nostalgic & warm colour palette
Like What You See?